Last night we had our friends Ben & Johanna over for dinner. They both work for an ad agency Y&R here in the OC. Ben is in the creative department and works on several accounts. He recently proposed, and won, the concept that made up the latest Range Rover commercial. You can see the micro-site here.
Having your concept chosen as the one that an account goes with for their global campaign is no small feat. It is kind of like making it to the major leagues in sports, or getting your first script green-lit by a Hollywood studio. It's a big accomplishment.
It took Ben 5 years to get his first commercial concept win. 5 years in the same agency, getting idea after idea torpedoed until he broke through. Now people are asking for his input on everything. 5 years of no, 1 yes and now the opportunities come rolling in. 1,825 days of no. 1 day of yes.
That is presistence. That is what gets you on track to the top of your career. That is something impressive. I hope I can learn from him.
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Excellence is not an act. It is a habit.
-Aristotle
me too. that is tits.
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