Why is everything a plug these days? It is almost to the point of absurdity. Watching the NFC Championship game last weekend on FOX we had the following: Chris Daughtry from American Idol singing the National Anthem, then actors from the various FOX series like 24 either in the stands, on the field or in the booth and of course game MVPs getting a Chevy Silverado.
Then, today at the Buick Invitational (where Tiger won his 7th in a row, BTW) they had an interview with the Buick Golf director who went on and on about: how proud they were that a Buick partner (Tiger) won the event, how Buick just finished its latest rounds of commercials for their newest vehicle featuring Tiger, how Buick has sponsored the event for 16 straight years, and how Buick is the official car of the PGA.
How has this become acceptable? It's like give me my 3 minutes back for watching an ad for Buick in the pretex of an interview. And to Fox, way to lessen our national self-esteem by pimping out the National Anthem to an Idol wannabe runner-up to highlight your new season of American Idol. You're already getting 37 million viewers per episode - can't we just leave the National Anthem out of it - what are you looking for - 38 million?
I am all for marketing and trying new ways to reach the audience - but what's next? Are we going to have Nascar logos on Bibles and Mont Blanc logos on reproductions of the Constitution? Stop, please, and send more spam!
Then, today at the Buick Invitational (where Tiger won his 7th in a row, BTW) they had an interview with the Buick Golf director who went on and on about: how proud they were that a Buick partner (Tiger) won the event, how Buick just finished its latest rounds of commercials for their newest vehicle featuring Tiger, how Buick has sponsored the event for 16 straight years, and how Buick is the official car of the PGA.
How has this become acceptable? It's like give me my 3 minutes back for watching an ad for Buick in the pretex of an interview. And to Fox, way to lessen our national self-esteem by pimping out the National Anthem to an Idol wannabe runner-up to highlight your new season of American Idol. You're already getting 37 million viewers per episode - can't we just leave the National Anthem out of it - what are you looking for - 38 million?
I am all for marketing and trying new ways to reach the audience - but what's next? Are we going to have Nascar logos on Bibles and Mont Blanc logos on reproductions of the Constitution? Stop, please, and send more spam!
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